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Search Engine Optimization (SEO Tips)

Targeted to: Beginners

New Release

Is only Getting Listed in search engines enough?

A query on a crawler-based search engine often turns up thousands or even millions of matching web pages. In many cases, only few most "relevant" matches are displayed on the first page.

Naturally, anyone who runs a web site wants to be in the "top" results. This is because most users will find a result they like in the top twenty. Being listed beyond means that many people may miss your web site.

The tips below will help you come closer to this goal, both for the keywords you think are important and for phrases you may not even be anticipating.

How to improve your search engine ranking?

Get as many inbound links

Since many search engines (including Google) ranks your pages according to the number of links pointing at your page, it stands to reason that you should try to get as many links pointing at your pages as possible.

For example, if your page has 100 quality links leading to it, it will rank higher than another page that has only 20 links pointing at it. Quality links come from pages that are themselves "important" (Google's own terminology).

Note that this is not a secret. Google actually publishes information about their ranking algorithm.

Read more about how web design can affect search engine rankings.

Page Title Tag

Search Engines seem to give weight to the title of your page. By title, It means the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like "New Page", remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature.

Build your titles around the top two or three phrases that you would like the page to be found for. The titles should be relatively short and attractive. Think of newspaper headlines. With a few words, they make you want to read a story. Similarly, your page titles are like headlines for your pages. They appear in search engine listings, and a short, attractive title may help make users click through to your site.

Have Relevant Content

Changing your page titles is not necessarily going to help your page do well for your target keywords if the page has nothing to do with the topic. Your keywords need to be reflected in the page's content.

Sometimes sites present large sections of copy via graphics and Flash. It looks pretty, but search engines can't read those graphics.

Be sure that your HTML text is "visible." Some designers try to spam search engines by repeating keywords in a tiny font or in the same color at the background color to make the text invisible to browsers, it will not help in any way to get better position.

Keyword-laden Links

If the links pointing to your page has the relevant keyword text in them, it will cause your page to be ranked higher in search engine results. A link with the text "Search Engine Listing" pointing at your site will cause your site to be listed higher if a visitor searches for "search engine listing" than if the link simply said "click here".

ALT Tags on Images

If you have been placing images on your Web site without bothering to place ALT tags, now is a good time to add ALT tags with keywords. Search Engines apparently indexes the text given in the ALT tags of images and this helps to improve Search Engine Ranking.

Improve Keyword Density

1. When planning a page, think about which search terms a user is likely to use when searching for the information your site provides. For example, a visitor who is looking for information on "Search Engine Ranking" may search for things like "search engine positioning", "search engine ranking", "search engine placement", "keyword density", "top ranking", and the like.

2. After you have collected your list of keywords, do NOT simply dump those keywords into a senseless list on your web page. This may not work with search engines.

4. Some people try the trick of having a very short page for a particular keyword. For example, the page may only have the following one sentence: "Keyword density is important in search engine ranking." The keywords "keyword density" and "search engine ranking" have a very high density on that page. This method does not helps in any way to improve your Search Engine Position.

There are a number of specific techniques which will cause your site to figure higher in search engines' results. These techniques change over time. SEO India Search Engine Optimization Consultants help in building web pages which are "search engine friendly".