Pay per click FAQ

Is there any start up cost?

Yes, there is a one-time start up cost.
The start up cost is charged for the following steps before the actual management of the live PPC campaign is started.

Steps:

1. Objective Setting and Business Model study
2. PPC Keyword Research
3. Visitor Convertibility Analysis©
4. Ad Copy Creation
5. Camapign Setup

To find out more details on the campaign management and setup fee please fill up our enquiry form here .

Is there a minimum time for which I am contracted to run PPC campaign with you, if I sign up?

No there is no minimum time for which you are obligated to run your PPC campaigns with us.

How regularly would I be receiving an update on the progress of the campaign?

You would be getting a weekly update regarding the progress of your campaign from our side.

Would I be required to give you any Credit Card Details?

Yes, you would be required to furnish Credit Card details before the start of the PPC campaign. We have a detailed contract drafted for the client, which guards both the parties against any financial irregularities.

However if you are uncomfortable with providing credit card details we can guide you with creating the PPC accounts in different search engines and you can then provide us access to these accounts to manage your campaigns.

What all Search Engines do you cover in your PPC campaign?

We would be covering the following three-search engines under our PPC campaign:

• Google Adwords.
• Overture Network

These three-search engines together cover almost 98% of the total search market, thus we make sure that they remain the focus of the PPC campaigns that we manage. We also recommend Espotting and Mirago for UK and Europe specific campaign for the specific audience they can provide based on the Geographical Areas.

Is there a minimum monthly budget that I need to have to qualify for your PPC management program?

No there is no minimum monthly budget that you need to have to qualify.

Would I need to prepare special landing pages for the campaign? / Would you be preparing special landing pages for the PPC campaign?

We would be evaluating the landing pages in relation to the keywords selected for the campaign under our “pre campaign set-up” evaluation and strategy development.
We would be giving you recommendations on what kind of changes you can make to these various pages depending on the keywords and the campaign objectives. Implementing suggested changes would be the client's responsibility. If there are no landing pages then we can make these landing pages for you at a very nominal cost.

Would you be calculating the ROI for the campaign?

Yes we would be calculating the ROI of the campaign and sending you detailed weekly updates of the same. We keep ROI tracking as the main focus of our campaign management and tweaking for your website.

Do you also have a pay for performance program (I only pay when I get a conversion)?

No we currently do not offer any pay for performance programs. Our programs currently are focused on getting you highly targeted and focused traffic for which you need to pay a monthly management fee irrespective of the conversions or sales that you might make. However it is in our best interest to provide you highly focused and well qualified traffic through our PPC campaigns.

How long would it take to see results?

Our initial process before we have the campaign running live on the website takes around 2 weeks to finish.

The results would be seen immediately as we go live with campaign after this two-week strategy development and evaluation period

I am confused between PPC and SEO. Which one should I choose?

PPC and SEO both are effective forms of Search Engine Advertising having different advantages and features.

Choosing between the two depends on various metrics like your industry, products or services you offer and the objectives of your campaign.

If you would want our expert opinion on the same kindly fill up the enquiry form and our team will evaluate your website and get back to you with the best possible strategy for your online business objectives.

Contact us for Organic Search Engine Optimization